What Is PrimaLoft?
PrimaLoft is a brand of high-performance synthetic insulation made of ultra-fine microfibers that mimic down's softness, warmth, and packability while keeping much of their warmth when wet. Originally developed for the U.S. military as a water-resistant down alternative, it comes in many grades (such as PrimaLoft Gold) and increasingly uses recycled and bio-based fibers.