HeiQ Fresh: The Odor-Control Treatment Explained
HeiQ Fresh is a brand of durable odor-control treatment applied to fabrics to keep garments — especially synthetic activewear and base layers — smelling fresher for longer by managing the odor-causing process. Part of the HeiQ family of textile technologies, it addresses the tendency of synthetics to develop body odor quickly, letting wearers go longer between washes. Modern versions emphasize effective, longer-lasting freshness with attention to safer, more sustainable chemistry.
